International Marketing (MSc)
Course Overview
The MSc in International Marketing is designed for marketing professionals and entrepreneurs seeking to advance their expertise within the global marketplace. This programme addresses the complexities of contemporary marketing, integrating digital strategies, brand psychology, and global customer insights. Through the strategic marketing and venture creation component, students acquire the necessary proficiency to introduce products and services effectively into international markets. By synthesizing traditional and digital marketing frameworks, this course ensures that graduates are well-equipped to manage the diverse demands of local and global organisations. The curriculum fosters a comprehensive understanding of organisational dynamics—from advertising and sales to market research and brand protection—empowering future managers to deliver value that resonates with international consumer needs.
Entry Requirements
- Academic Qualifications: Applicants must hold an Honours degree or equivalent qualification in a relevant discipline.
- Admission Process: All prospective students are required to attend an interview with the admissions team to assess suitability for the programme.
- English Language Proficiency: Candidates whose first language is not English must provide evidence of proficiency through an approved test covering speaking, listening, reading, and writing. A range of alternative English language qualifications may also be considered.
Study & Career Progression
This programme offers a sophisticated approach to modern marketing practices, developed in collaboration with industry professionals to align with the requirements of global organisations. Upon successful completion, graduates are prepared for a variety of professional roles, including:
- Marketing & Management: Marketing Executive, Product Manager, or Business Development Manager.
- Digital & Media: Digital Marketer, Social Media Manager, SEO Specialist, PPC Specialist, or Media Buyer.
- Communications & Strategy: Public Relations Officer, Advertising Account Executive, or Advertising Art Director.
- Research & Operations: Market Researcher, Retail Merchandiser, or Event Manager.
Graduates may also elect to continue their academic development by pursuing a PhD or applying for a Doctorate in Education (DET).
