BA (Hons) Fashion Management and Marketing

Course Overview

The fashion world is fast-paced, exciting, and essential to our global economy. Today’s industry needs thoughtful, creative business minds who can confidently navigate its ever-changing landscape. This programme will help you explore the emotional and visual sides of branding, giving you a deep and rounded understanding of how to manage a modern fashion brand.

You will look closely at how products are brought to life, tracing the journey from an initial sketch all the way to the shop floor. By studying how materials are sourced, how timelines are managed, and what customers truly want, you will discover exactly what it takes to produce high-quality, successful fashion ranges.

If you dream of leading the way in fashion, launching new styles, and building a rewarding career, this course is designed with you in mind. It is a wonderful step for those looking to build strategic marketing skills alongside solid business knowledge. We have carefully crafted our lessons to give you the real-world skills you need to solve everyday industry challenges.

Throughout your time with us, you will also grow your confidence in communicating your ideas. Whether through writing reports, giving presentations, or pitching new concepts, you will learn to express your creative vision in a professional setting. Our main goal is to support you in developing practical skills and hands-on experience, preparing you to thrive as a leader in this beautiful, competitive industry.

Entry Requirements

We want to ensure this programme is the right fit for you. To apply, you should be at least 18 years old and ready to share proof of your highest academic achievements. We warmly welcome a variety of qualifications, including:

  • Level 3 qualifications, such as A Levels, an NVQ, diplomas, certificates, or an Access to Higher Education Diploma.
  • The International Baccalaureate.
  • Standard high school qualifications.
  • Level 2 qualifications, like GCSEs or a Level 2 NVQ, or equivalent diplomas and certificates.

If English is not your first language, please do not worry. We will simply ask you to complete a friendly English language assessment covering reading, writing, listening, and speaking, or provide an equivalent qualification. Finally, we would love to get to know you better through a brief, informal interview with our admissions team.

Study and Career Progression

Earning this degree opens the door to a wide variety of exciting career paths within the fashion sector. The knowledge and practical abilities you gather will prepare you to step confidently into the workplace. Our graduates often find rewarding roles in areas such as:

  • Fashion marketing and promotions
  • Public relations and brand communications
  • Merchandising and managing fashion logistics
  • Overseeing the product development process
  • Retail leadership and brand management
  • Sourcing materials and managing supply chains
  • Digital fashion and e-commerce

Alternatively, you might find that you develop a passion for a specific subject during your time with us. If so, you will be perfectly positioned to continue your studies, pursuing further education to specialise even more deeply or to explore an entirely new interest.